Privacy Policy

Welcome to Rockabye Baby!

This website is operated by CMH Records, Inc. ("Rockabye Baby" and/or "we," "us" or "our"). This Privacy Policy ("Policy") explains how we collect, use and protect information that we learn about you as a result of your interaction with us through the websites on which this Policy is posted (collectively, "Sites") and the services provided through the Sites ("Services"). By accessing any part of the Sites or using the Services, you agree to this Policy. This Policy is part of the Terms of Use that govern your use of the Sites and/or the Services.  Please read this Policy and the Terms of Use carefully. If you do not agree with any part of this Policy or of the Terms of Use, please do not use the Sites or the Services.


CMH Records, Inc. Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

We collect personally identifiable information when you create an account, subscribe to our mailing list, participate in chat rooms, forums, polls, surveys and questionnaires, participate in contests, sweepstakes or other promotions, purchase a product, contact us, or receive customer or technical support. You will also need to create a user name and a password to access some of the Services.  When you are purchasing products, you will need to provide your name, address, e-mail address and phone number and, additionally, we or one of our third-party payment or fulfillment service providers will ask for your shipping and billing address and credit card, debit card or other payment information. 

We may also collect other types of information (known as demographic information) such as your gender, hobbies and interests. This demographic information may be associated with your personally identifiable information.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We may disclose certain elements of your personally identifiable information (such as your name and e-mail address) with our subsidiaries, agents, contractors and sub-contractors, and their respective employees, agents, contractors and sub-contractors, for the purpose of providing Services to you. We may use your personally identifiable information to provide analyses of our users in the aggregate to prospective partners, advertisers and other third parties. In addition, we will share the personally identifiable information we collect from you under the following circumstances:

  • Protection of rights. We will share your personally identifiable information if we have a good faith belief that: (i) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities; (ii) such action is appropriate to enforce this Policy and/or the Terms of Use for the Sites, including any investigation of potential violations thereof; (iii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Services; or (iv) such action is appropriate to protect our rights, property or safety or the rights, property or safety of our employees, users of the Services, or others.
  • On-line Sweepstakes and Contests. We may share personally identifiable information collected in connection with on-line contests, sweepstakes or other promotions with the third-party sponsors or administrators of such promotions, or otherwise as set forth in the Official Rules applicable to the promotion. You should carefully review the Official Rules of each promotion in which you choose to participate through the Sites, as they may contain additional important information about a third party’s use of your personally identifiable information. To the extent any Official Rules conflict with this Policy, the Official Rules will govern that particular promotion.

Additional information you should know about third parties. This Policy does not cover the information practices of third-party websites linked to any of the Sites. Although we encourage such third parties to adopt and follow their own privacy policies, we do not control, and are not responsible for, their collection and use of your personally identifiable information.  You should refer to the privacy policies and statements of other websites to obtain information regarding their information collection, use and disclosure policies. When you click on an advertisement or third-party logo displayed on the Sites that links you to a different website, this Policy no longer applies and you must read the privacy policy of the advertiser or third party to see how your personally identifiable information will be handled on their website. The Services may also have message boards, forums and/or chat areas, where users can exchange ideas and communicate with one another.  When you post to a message board, forum or chat area, please be aware that the information you post is made publicly available on-line and you do so at your own risk.


Announcement Bar +Web Push Announcement + Countdown Timer + Sales Motivator: 

MailChimp for Shopify:



Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

What choices do you have about the collection and use of your personally identifiable information?
Control of your information– You may access, update or delete your personally identifiable information or modify your account preferences for the Services by accessing the “My Account” area of the Sites or by contacting us at Please note that when you delete your account, we may retain your account information for a reasonable period of time afterward for the purpose of internal account management and fraud prevention activities. Please also understand that, once deleted, your information may not be available on the Sites but may remain stored indefinitely in our databases.

Opting out of receiving communications from us– If you no longer want to receive our announcements by e-mail, you may unsubscribe from receiving them at any time by choosing the “Unsubscribe” link at the bottom of our e-mails, or by writing to us at If you e-mail us to change your contact preferences, we will implement your requested changes in a reasonable time frame. Please note that your requested changes will not be effective until we implement such changes. 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

The Sites are not for children under 13 years of age.  However, there are some areas of the Sites that may be attractive to children under 13. We do not condition participation by a child of any age in any activity or any of the services available on or through the Sites on the disclosure of more personally identifiable information than is reasonably necessary to participate in an activity.  We do not knowingly collect personally identifiable information from users of the Sites who are under 13 years of age.  No personally identifiable information should be submitted to or posted at the Sites by visitors under 13 years of age without the prior written consent of their parent or guardian. If we receive an e-mail message from a child who discloses, or is otherwise known to us, to be under 13 years of age, we may, without the consent of the child’s parent or guardian:

  • Respond to a one-time request from the child;
  • Provide notice of the child’s communication to the child’s parent or guardian;
  • Use this information as may be necessary to ensure the safety of the child on the Sites; or
  • Send our electronic periodical publications and materials, with notification to the child’s parent or guardian and the opportunity to discontinue any future delivery of the above information.

Any parent or guardian of a child under 13 years of age who has provided personally identifiable information to us may request a description of the personally identifiable information that has been collected from or about that child, and either limit or restrict any further maintenance or use of such information from that child and/or direct us to delete it.  Also, a parent may decline to allow any future collection of personally identifiable information from that child.  Such requests can be made by contacting us at We will take reasonable measures to verify that the requesting party is, in fact, the parent or guardian of the child in question before providing a child’s personally identifiable information to such person.
A parent may also access the personally identifiable information that has been collected by us through accessing the “My Account” area of that parent’s child’s account by logging into the Sites with that child’s account name and password.
We will not knowingly use or disclose any personally identifiable information of a child under 13 years of age for any purpose except as described above.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Your California Privacy Rights
Under the California Civil Code, residents of the State of California who have provided any personally identifiable information to us have the right to request a list of all third parties to whom we have disclosed personally identifiable information during the preceding year for direct marketing purposes. If you are a California resident and wish to make such a request, please send an e-mail to or contact us at the address below.

How can you contact us?
If you have any questions about our privacy practices or this Policy, please contact us at:

CMH Records, Inc.
P.O. Box 39439
Los Angeles, CA 90039


© 2018 CMH Records, Inc. All Rights Reserved. 
Last updated May 25, 2018